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SEO or SEM Which strategy is best suited to my website?


SEO or SEM Which strategy is better suited to my website? If you want to know, then you should stay until the end of this article.

First of all, you should know that although both strategies focus on achieving the same objectives, they are both totally different and each one is implemented according to the type of your business and its objectives.

For this reason, we want to show you everything about SEO or SEM, which strategy is best suited to my website? So that you can choose the right one for your digital project.

Difference between SEO and SEM

As we have already mentioned, both strategies are different from each other, in that sense we teach you that:

  • SEO. This strategy is about search engine optimization, including Google. On the other hand, they are a series of implemented techniques that help us to place our web page, within the first results in the search engines, in a natural way, without the need to pay for it.
  • The SEM. Now, SEM is a strategy focused on search engine marketing. On the other hand, it estimates a series of techniques that are mostly paid, in it we can count on paid ad campaigns, within tools such as: Adwords (Google Ads) or Google Shopping.

Characteristics to take into account about SEO or SEM Which strategy is best suited to my website?

In this case, you must take into account different parameters, which will surely help you choose between the two strategies, which is best suited to your website, these same parameters, we place them in different categories, which are as follows:

When positioning

Something that can definitely lead us to make an accurate decision when choosing between SEO or SEM, is the time that one or the other takes to position a website.

  • SEO. Actually, although SEO is one of the most used strategies in web pages, because it is more organic and suitable for positioning, it really requires a lot of effort and time invested.
    For this reason, at the time of positioning is slower, taking even months to position a website, much more, if the person who carries it out, does not have SEO experience.
  • SEM. On the other hand, SEM becomes a more automatic strategy, which does not involve much effort, although it does require a certain degree of knowledge in terms of marketing and digital advertising.
    In this case, SEM tends to be faster in terms of positioning, placing the web pages that use it in the first positions in search engines in a short time, the only disadvantage is that it has a considerable cost.

The budget

Actually, another important aspect to take into account when choosing the positioning strategy to be used in our company is the budget itself, which can be directed to one strategy or another.

  • SEO. Although, the SEO strategy implies a lower expense, it still comes to be taken as an expense, mostly talking about finding quality content, which can be done by ourselves or by an “expert copywriter”.
  • SEM. Now, the SEM positioning strategy becomes more costly, due to the expenditure invested in advertising. So if you have a large budget, you can choose this strategy without problems.

Which SEO or SEM strategy delivers better results?

The truth is that both positioning strategies deliver good results, always depending on the different parameters that we have already mentioned. So really, if you choose between one or the other, you will surely achieve the correct positioning and in the time you want, obviously, if you carry them out in the right way.

That’s all for this article! We hope we have helped you to choose between SEO or SEM, which strategy is better suited to my website?

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